This TV ad has been run every Christmas since its debut in December 2004 and features pictures of snow falling in places around Ireland, evoking the James Joyce story "The Dead", finishing at St. James's Gate Brewery with the line: "Even at the home of the black stuff they dream of a white one". From early 2006, Guinness marketed a "surger" unit in Britain.  In October 1886 Guinness became a public company, and was averaging sales of 1.138 million barrels a year. The Irish Post delivers all the latest Irish news to our online audience around the globe. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. . Offer valid until 6th January. As a result, a glass would be part filled with the fresh, frothy beer, allowed to stand a minute, and then topped up with beer from a cask that had been pouring longer and had calmed down a bit. Guinness Draught is a Stout - Irish Dry style beer brewed by Guinness Ltd. in Dublin, Ireland. Sir Hugh Beaver was a managing director at Arthur Guinness Son Co. Ltd in 1951. For other uses, see, CS1 maint: BOT: original-url status unknown (, "Guinness's Brewery in the Irish Economy 1759–1876", Patrick Lynch and John Vaizey, published 1960, pages 150–151. , The most notable and recognisable series of advertisements was created by S.H. Guinness remains a brand of that company, which is headquartered in London.  Guinness had a fleet of ships, barges and yachts. Buy Now. Science has the answer", "Eat this! High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic "surge" (the widget in cans and bottles achieves the same effect). Tickets . Guinness … With Richard Harris, Alec Guinness, Robert Morley, Dorothy Tutin. in which two crudely animated Guinness brewmasters would discuss the beer, particularly the ability to drink it straight from the bottle. $8.00. More hops. Guinness has a long history supporting rugby and took this to a new level by becoming title sponsor on the Guinness Six Nations from 2019 ... 2.4 At the date of this Policy the redemption value of Points is one Point equals one cent. £14.99. (As of publishing there is no exact date for the wider release.) , Breó (meaning 'glow' in  By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. David Olusoga. The main product of the brewery is Guinness Draught.. “The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing,” Wafer said, adding, “harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100 percent Guinness but 0 percent alcohol.”, © 2014 - 2020 VinePair Inc. — Made In NYC, Next Round Live: What's Happening in the Drinks Industry Now, Every Beer Lover Needs This Hop Aroma Poster.  (An advertisement from the 1940s ran with the following jingle: "Toucans in their nests agree/Guinness is good for you/Try some today and see/What one or toucan do.") When Do 6 Nations Tickets go on Sale? Guinness World Records 2021. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Guinness becomes the official beer of Notre Dame's Fighting Irish alumni and fans The “Made of More” series began in 2013, with an ad featuring a group … 24 tickets remaining. Ticketing and Corporate Hospitality information .  The posters featured Gilroy's distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion and notably a toucan, which has become as much a symbol of Guinness as the harp. Other dates Skip to current content Skip to future dates Skip to past dates. Guinness was introduced to the consumer market in the year 1759 by its founder Arthur Guinness. Enter a team or competition Search. The breweries pioneered several quality control efforts. The beer, which took the brewery four years to develop, is brewed as normal before using a cold-filtration method to remove the alcohol without compromising the beer’s flavor and characteristics, according to the company. Their "reverse evolution" passes through an ancient Homo sapiens, a monkey, a flying lemur, a pangolin, an ichthyosaur, and a velociraptor, until finally settling on a mud skipper drinking dirty water, which then expresses its disgust at the taste of the stuff, followed by the line: "Good Things Come To Those Who Wait".  Guinness has promoted this wait with advertising campaigns such as "good things come to those who wait". Discover Guinness® beer Made of More™. This was despite the brewery's refusal to either advertise or offer its beer at a discount. As of 2004, Guinness ranked among the top three beer labels in Singapore and Malaysia, with a 20 per cent marketshare across Southeast Asia. More taste. Adam Kay. Sometimes on a grand, dramatic scale. Official website of the Gallagher Premiership Rugby, Premiership Rugby Cup, Premiership Rugby Shield, Premiership Rugby 7s and the Under 18s competition. The multi-can packs will be replaced by cardboard packs. The second endings show either the Homo sapiens being suddenly frozen in a block of ice, the ichthyasaurs being frozen while swimming, or the pool of muddy water freezing over as the mud skipper takes a sip, freezing his tongue to the surface. BUSINESS SOLUTIONS GET IN TOUCH WITH A RECORD SPECIALIST. Scotland vs Ireland - Guinness Six Nations 2021 BT Murrayfield Stadium, Edinburgh, United Kingdom. … In 1997, Guinness plc merged with Grand Metropolitan to form the British multinational alcoholic-drinks producer Diageo plc, based in London. Last year, it was down 6per … , In 2002, Guinness applied the Michael Power formula to Asia with the character Adam King. ", Starting in 2011, the Guinness brand issued a series of Ireland-wide advertisements featuring everyday Irish people as part of their "Guinness is Good For Us" campaign referencing the iconic "Guinness is Good For You" campaign of the 1920s to 1960s. Discover Guinness® beer Made of More™. "Foreign Extra Stout" contains more carbon dioxide, causing a more acidic taste. , The UK is the only sovereign state to consume more Guinness than Ireland. , Guinness' 2007 advertisement, directed by Nicolai Fuglsig and filmed in Argentina, is entitled "Tipping Point". Wales vs Ireland - Guinness Six Nations 2021 Principality Stadium (Millennium Stadium), Cardiff, United Kingdom. , Withdrawn Guinness variants include Guinness's Brite Lager, Guinness's Brite Ale, Guinness Light, Guinness XXX Extra Strong Stout, Guinness Cream Stout, Guinness Gold, Guinness Pilsner, Guinness Breó (a slightly citrusy wheat beer), Guinness Shandy, and Guinness Special Light. Conversely, in an anti-pint (i.e. The draught beer's thick, creamy head comes from mixing the beer with nitrogen and carbon dioxide.. £14.99 £12.99.  The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s. , Guinness Red Harvest Stout was introduced in September 2013. sold in 14.9oz widget cans: 4.1% alcohol by volume (ABV); Inspired by the ancient Celtic festival of samhain, the seasonal Guinness Red Harvest Stout has a mildly sweet velvety taste and deep red hue.  Even though Guinness owned no public houses, the company was valued at £6 million and shares were 20 times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.. Belvita Breakfast Biscuits Soft Bakes Crunchy Hazelnuts 6 Pack 300g. For a time they were the biggest brewery in the country until overtaken by Guinness in 1833. Welcome to Guinness Nigeria | Guinness Nigeria, a subsidiary of Diageo Plc of the United Kingdom, was incorporated in 1962 with the building of a brewery in Ikeja, the heart of Lagos.  Visitors can sample the smells of each Guinness ingredient in the Tasting Rooms, which are coloured with a unique lighting design that emits Guinness's gold and black branding.. Guinness has also been referred to as "that black stuff". Guinness (/ˈɡɪnɪs/) is a dark Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759.  With the move to nitrogen gas dispense in the 1960s, it was felt important to keep the two-stage pour ritual in order to bring better consumer acceptance of the modern nitrogen-based delivery. Yoplait Petits Filous Strawberry Small 6 Pack 282g. Guinness Toucan Personalized Pint Glass. The French Rugby Federation have confirmed that all tickets issued to the IRFU for the France v Ireland Guinness Six Nations game have been cancelled and will not be valid for the re-scheduled fixture.  The campaign featured such tag lines as: "Everyday someone, somewhere achieves something new. The rising bubbles create a current by the entrainment of the surrounding fluid. GUINNESS HAD the perfect response to Ireland’s hammering at the hands of New Zealand in the Rugby World Cup. Share. $20.95. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. , Guinness won the 2001 Clio Award as the Advertiser of the Year, citing the work of five separate ad agencies around the world. Last year it introduced Guinness Zero in Indonesia, although the stout is not expected to be made available in Ireland. And … Irish Rugby. , A study published in 2012 revealed that the effect is due to the particular shape of the glass coupled with the small bubble size found in stout beers. Free returns to store. PRODUCTS GUINNESS WORLD RECORDS 2021. Saturday, 20 March 2021. The Irish Post is the biggest selling national newspaper to the Irish in Britain. The new ad release titled ‘The Purse’ marks the beginning of the GUINNESS Six Nations Championship. Jo Foster of the BBC referred to Power as "Africa's very own 'James Bond'". The Six Nations tournament is the annually recurring Rugby tournament between England, France, Ireland, Italy, Scotland and Wales, these are of course the 6 nations. Before then, Guinness had almost no advertising, instead allowing word of mouth to sell the product. Until the late 1950s Guinness was still racked into wooden casks. , Since the 1930s, in the face of falling sales, Guinness has had a long history of marketing campaigns, from television advertisements to beer mats and posters. The 1980s advertisement not only remained a popular iconic image in its own right; it also entered the Irish cultural memory through inspiring a well known line in Christy Moore's song "Delirium Tremens" (1985).  Pale malt was used for the first time, and isomerised hop extract began to be used. Guinness, former company, incorporated in 1886 as Arthur Guinness Son & Co. Ltd., best known as the brewer of a distinctive dark and creamy stout.  If the vessel widens with height, then bubbles will sink along the walls – this is the case for the standard pint glass. The gravity was subsequently reduced, and the brand was relaunched in 1981. The production of all Guinness sold in the UK and Ireland was moved to St. James's Gate Brewery, Dublin.. The company moved its headquarters to London at the beginning of the Anglo-Irish Trade War in 1932. No rating yet (PlayStation 4) Preorder £34.99. Crafted with a blend of lightly roasted barley and sweet Irish malt. The brewery was the first Guinness operation outside Ireland and Great Britain , In the 1980s, as the IRA's bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo.. Website. , The Guinness harp motif is modelled on the Trinity College Harp. Last year, Guinness sent out 1759, a limited release amber ale boxed inside champagne-sized bottles.  This "widget" is a small plastic ball containing the nitrogen. Last Date! BETTER THAN HALF PRICE. Sometimes on a more personal scale." Hardback Added to basket. , Guinness acquired the Distillers Company in 1986. , The beer is brewed under licence internationally in several countries, including Nigeria, the Bahamas, Canada, Cameroon, Kenya, Uganda, South Korea, Namibia, and Indonesia. On 9 May 2008, Diageo announced that the St James's Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now." A brewing byproduct of Guinness, Guinness Yeast Extract (GYE), was produced until the 1950s. Cheapest event in London. In 1997 the company merged with Grand Metropolitan PLC to form Diageo PLC. Release date 26/03/2021 Hitman 3 - with GAME Exclusive pre-order bonus. , In 2014, Guinness released Guinness Blonde, a lager brewed in Latrobe, Pennsylvania using a combination of Guinness yeast and American ingredients.  On the way out of the tap, the beer is forced at high speed through a five-hole disc restrictor plate in the end of the tap, creating friction and forcing the creation of small nitrogen bubbles which form a creamy head. ", Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–"Guinness is Good for You". Oliver Cromwell can no longer tolerate King Charles' policies, and the self-interest of the ruling class, and leads a civil war to install Parliament as the ultimate ruler of England. About GWR DAY. Saturday, 13 February 2021. Guinness goes alcohol free in Indonesia and produces Zero version Diageo forced to change tack in the world’s biggest Muslim-majority country Mon, Dec 28, 2015, 01:00 A new GUINNESS advertising campaign, following the emotional story of two Welsh brothers and their journey to watch the Six Nations, will air for the first time in Ireland and the UK today. Select from a pint of Guinness or one of our other Guinness beers (18+), or a soft drink to enjoy in the Gravity Bar, included in your ticket. In October 2010, Guinness began selling Foreign Extra Stout in 4 packs of bottles in the United States. The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. , This gave rise to the event now known as Arthur's Day. There were three beers in the series. Hardback Added to basket. Monday 29 June 2009 PDF Print. P3, main news section, by Daniel McConnell, "Why do bubbles in Guinness sink? Ph: +39-06-45213172 Fax: +39-06-45213191. Though additional details like the release date are not yet available, Beer Street Journal reports that this meeting of Irish stout and American bourbon will be sold in 11.2-ounce bottles. Scotland kick off their Guinness Six Nations tournament against Ireland in Dublin on February 1st. Guinness introduces ‘Guinness 0.0’, the Guinness with everything except alcohol Haig Club Scotch Whisky launches new UK e-commerce website Diageo unveils 2020 Special Releases Whisky Collection It’s a lively sip with accents of apricot and peach. , The Guinness Storehouse at St. James's Gate Brewery in Dublin is the most popular tourist attraction in Ireland (attracting over 1.7 million visitors in 2017) where a self-guided tour includes an account of the ingredients used to make the stout and a description of how it is made. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. , The 1994–1995 Anticipation campaign, featuring actor Joe McKinney dancing to "Guaglione" by Perez Prado while his pint settled, became a legend in Ireland and put the song to number one in the charts for several weeks. Reddit. Brewers prepared to go to lengths that others wouldn’t to perfect their craft. Food and drink. — Shirt sponsors, "Famous Brewer Expands with National Launch of GUINNESS Black Lager – NORWALK, Conn., Aug. 24, 2011 /PRNewswire/", "Why Guinness is less Irish than you think", "Guinness Storehouse FAQ – Does Guinness Draught use the same brewing recipe as Extra Stout? Clear Filters. For many years, a portion of aged brew was blended with freshly brewed beer to give a sharp lactic acid flavour. The recipe includes many common Irish herbs, as well as beef brisket, cheeses, and a can of Guinness. GWR DAY. ", "Irish Mathematicians Solve The Guinness Sinking Bubble Problem", "Why do Guinness bubbles sink? About 40 per cent of worldwide total Guinness volume is brewed and sold in Africa, with Foreign Extra Stout the most popular variant. Guinness (/ ˈ ɡ ɪ n ɪ s /) is a dark Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759.It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. Animals. Score: 82 with 8,441 ratings and reviews. , From 1999 to 2006, the Michael Power advertising character was the cornerstone of a major marketing campaign to promote Guinness products in Africa. More About Guinness . Directed by Ken Hughes. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer.  Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. It has become an available drink in many Irish pubs. The 2000s also saw a series of television advertisements, entitled "Brilliant!" England vs Italy - Guinness Six Nations 2021 Twickenham Stadium, London, United Kingdom. In 1983, a conscious marketing decision was made to turn Guinness into a "cult" beer in the UK, amidst declining sales. Ever since 1760, Guinness has been brewed at the same brewery, St. James Gate in Dublin, to which the Guinness Company pays 45 pounds in rent each month. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. , In April 2010, Guinness redesigned the Guinness pint glass for the first time in a decade. , Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. As Guinness has not been cask-conditioned for decades, the two-stage pour has been labeled a marketing ploy that does not actually affect the beer's taste.. St. James's Gate, Dublin 8, Ireland. [page needed], Many of the best known Guinness television commercials of the 1970s and 1980s were created by British director, Len Fulford.. Past dates. $16.90. It is popular with the Irish, both in Ireland and abroad. The Six Nations Championship originated in 1883 when England, Scotland, Ireland and Wales started their own competition.  The Guinness Brewers Project also released two craft beers, Dublin Porter and West Indies Porter. Release date: … A final release of tickets for Scotland v Ireland at BT Murrayfield on Saturday 9 February at 3pm will be available to purchase online from 10am on Thursday (17 January). Share. It takes bold brewers to brew bold beers. Guinness to Release Red Harvest Stout. – Cathal Cummins – MACSI", Queens Park Rangers F.C. "Surfer" was produced by the advertising agency Abbott Mead Vickers BBDO; the advertisement can be downloaded from their website. Welcome to Your Ultimate Sneaker Destination.  This led to a scandal and criminal trial concerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders.  Prior to the 21st century it was popular to serve Guinness at cellar temperature (about 13 °C) and some drinkers preferred it at room temperature (about 20 °C).  The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James's Gate plant in Dublin and move to a greenfield site on the outskirts of the city. On Thursday, Guinness announced the release of Guinness 0.0, a non-alcoholic version of its world-famous stout. Though additional details like the release date are not yet available, Beer Street Journal reports that this meeting of Irish stout and American bourbon will be sold in 11.2-ounce bottles. Press Release; Aug. 29, 2013 at 5:51 PM; Tweet. St. James's Gate Brewery (Irish: Grúdlann Gheata Naomh Séamuis) is a brewery founded in 1759 in Dublin, Ireland, by Arthur Guinness.The company is now a part of Diageo, a British company formed from the merger of Guinness and Grand Metropolitan in 1997. The company's best known non-alcoholic beverage is Kaliber, which contains 0.5 percent ABV – a negligible amount of alcohol that is still higher than the absolute 0 ABV promised by Guinness Zero. Once upon a time, Guinness brewed a wider variety of ales as well as its stouts, but it … Gaming. Venue capacity: 74500. It is pasteurised and filtered.. It faces right instead of left, and so can be distinguished from the Irish coat of arms.  Surgers are also in use in other countries. Free click and collect. Release date 20/01/2021 Little Nightmares II TV Edition . Since opening in 2000, it has received over 20 million visitors.  By 2003, it became one of the best-known alcohol advertising campaigns in Africa. On Thursday, Guinness announced the release of Guinness 0.0, a non-alcoholic version of its world-famous stout. Explore the ingredients, history, and culture that tell the Guinness story.  Despite this, Guinness still accounts for more than a quarter of all beer sold in Ireland. Dav Pilkey. With Richard Harris, Alec Guinness, Robert Morley, Dorothy Tutin.  The improvements were suggested and supervised by Sir John Lumsden. Jamie Dornan talks about his favourite Guinness-themed Instagram account. It was adopted in 1862 by the incumbent proprietor, Benjamin Lee Guinness. The advertisement ends with the voiceover: "Join the worldwide celebration, of a man named Arthur". More character. Robert Macfarlane. Paperback Added to basket. By 1914, Guinness was producing 2.652 million barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. Release date TBC-2021-SPRING It Takes Two. The Guinness brewery in Park Royal, London closed in 2005. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland. The character, played by Cleveland Mitchell, was portrayed to have been born in Jamaica and raised in Great Britain.  The unfermented but hopped Guinness wort extract is shipped from Dublin and blended with beer brewed locally. , When Guinness is poured, the gas bubbles appear to travel downwards in the glass. Guinness World Records. It was also behind Kaliber, which launched in 1986. Federazione Italiana Rugby Stadio Olimpico Foro Italica 00194 Roma ITALY. Irish Rugby. Guinness Six Nations 2020 . Arthur Guinness started brewing ales in 1759 at the St. James's Gate Brewery, Dublin. In Ireland, the firm is testing a version called Guinness Mid- Strength, which has an alcohol content of 2.8 per cent by volume. Guinness's flavour derives from malted barley and roasted unmalted barley, a relatively modern development, not becoming part of the grist until the mid-20th century. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a "creamier" and "smoother" consistency over a sharper and traditional CO2 taste. The All Blacks put Ireland to the sword in sensational style in Tokyo triumphing 46-14 in a quarter-final clash many had tipped to be potentially tight encounter.  The surger for the US market was announced in November 2007. Shop the latest Fashion, Homewares, Gifts, Kids Clothes and More at Dunnes Stores. , The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. MAGH SLECHT, Ireland — Celebrating ancient Celtic traditions, Guinness … , Guinness began retailing in India in 2007.  Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness. China is the single biggest worldwide alcohol market, especially for imported craft beers like Guinness. It involves a large-scale domino chain reaction and, with a budget of £10 million, was the most expensive advertisement by the company at that point.. The Guinness Storehouse is a tourist attraction at St. James's Gate Brewery in Dublin, Ireland. GUINNESS WORLD RECORDS ATTRACTIONS. Federazione Italiana Rugby Stadio Olimpico Foro Italica 00194 Roma ITALY. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. The Lost Spells. Regular Price: $20.95 . Sir Beaver was hunting with other Guinness executives, and he … Guinness is of Irish origin and has achieved an iconic status in the global beer industry. In March 2010, Guinness began test marketing Guinness Black Lager, a new black lager, in Northern Ireland and Malaysia. GUINNESS CAN PACK 12 X 500ML. Whether or not that will come across for consumers remains to be seen for now, as Guinness 0.0 is slated for an October 26th release date. Venue capacity: 67800. Directed by Ken Hughes. Jamie Dornan talks about his favourite Guinness-themed Instagram account. Kay's Anatomy. The new glasses are planned to gradually replace the old ones. In 1759 Arthur Guinness, the son of a farmer, and himself a servant signed a 9,000-year, lease on St. James' Gate Brewery in Dublin, he was so confident in his beer, Guinness. GUINNESS WORLD RECORDS STORE. Guinness becomes the official beer of Notre Dame's Fighting Irish alumni and fans The “Made of More” series began in 2013, with an ad featuring a group … for this event on our site . Buy Now.  "Stout" originally referred to a beer's strength, but eventually shifted meaning toward body and colour. Join us at the Guinness Storehouse to experience the history, heart, and soul of Ireland’s most iconic beer. The beers were: Pilsner Gold, Wicked Red Ale, Wildcat Wheat Beer and Dark Angel Lager.  Benson created posters that included phrases such as "Guinness for Strength", "Lovely Day for a Guinness", "Guinness Makes You Strong", "My Goodness My Guinness" (or, alternatively, "My Goodness, My Christmas, It's Guinness! , Although Guinness may appear to be black, it is "officially" a very dark shade of ruby.  Diageo announced in February 2018 that the use of isinglass Venue capacity: 67800. This review was largely due to the efforts of the company's ongoing drive to reduce the environmental impact of brewing at the St James's Gate plant.. The new alcohol-free release is available now in the U.K. and Ireland and will roll out in markets worldwide throughout 2020. This advertisement is inspired by the famous 1980s Guinness TV and cinema ad, "Big Wave", centred on a surfer riding a wave while a bikini-clad sun bather takes photographs. But Does it Really Matter? No rating yet (PlayStation 4) Preorder £54.99. In spite of declining consumption since 2001, it is still the best-selling alcoholic drink in Ireland where Guinness & Co. Brewery makes almost €2 billion worth of beer annually.  Kraft also licenses the name for its barbecue sauce product, Bull's-Eye Barbecue Sauce. , Two further advertisements in 2006 and early 2007, "Hands" and "St. Patrick's Hands", were created by animator Michael Schlingmann for Abbott Mead Vickers BBDO. All Guinness Draught in keg format is brewed without using isinglass. Despite an announcement in June 2007 that the fourth Brewhouse stout would be launched in October that year, no new beer appeared and, at the end of 2007, the Brewhouse series appeared to have been quietly cancelled. 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