RESPONSE OF CALSTART IN SUPPORT OF THE APPLICATION OF SOUTHERN CALIFORNIA EDISION COMPANY (U 338-E) FOR APPROVAL OF ITS 2017 TRANSPORTATION ELECTRIFICATION PROPOSALS Ryan Schuchard Policy Director CALSTART 501 Canal Boulevard #G Richmond, CA 94804 Tel: (626) 744-5606 March 6, 2017 E-mail: [email protected]calstart.org Application of SOUTHERN With the California Air Resources Board (CARB) his team developed the 'beachhead' strategy to rapidly transform trucks, buses and equipment to near- and zero-emission technology. Panel IV Market Drivers: Creating Demand for Electric Vehicles. Cristiano Façanha [email protected]calstart.org. We support the early success of these beachhead markets as a strategy to build a greater industrial ecosystem that would result in zero emission technology dominating new commercial vehicle sales globally by 2040, thereby putting the sector on a trajectory to meet the ⦠CALSTART is a nonprofit organization whose mission is to accelerate the ... CARB (20165). In advance of the 2050 sales goal, the newly launched Global MOU has an interim target of 30% new zero-emission medium- and heavy-duty truck and bus sales by 2030. 8 Based on 5,200 electric MHDVs as a percentage of 285,000 MHDVs ... proposals sensible since they focus on âbeachheadâ areas â ⦠CALSTART: zero-emission trucks, buses, off-road equipment on track for 78% rise in models in 2020, doubling by 2023. Choice of zero-emissions truck models will double from 2019 to 2023. Through HVIP, CALSTART has visibility into basically all MHD-EVs currently âon orderâ in California and awaiting delivery by fleets. CALSTART has developed a fast-track strategy for accelerating the successful deployment of zero-emission trucks by first focusing on those applications that are best suited for success immediately, and outlining the ⦠The amount of zero-emission trucks, buses and off-road equipment to choose from in ⦠Through CALSTART, CARB can better identify reduced- and zero-emission projects that provide benefits for primary as well as secondary and tertiary markets. Great job by John Boesel, President & CEO, CALSTART, and Bill Van Amburg, Executive Vice President, CALSTART, on laying out the CALSTART "beachhead" strategy which will identify and leverage key early medium and heavy-duty vehicle (M-HDV) markets where technology can be successfully used as launching point to then support additional applications Jul 22nd, 2020. Recent Findings Recent research has shown that zero-emission ⦠Some of them are shown below: Jul 22nd, 2020. . ... (CARB) a âbeachheadâ strategy for market transformation of medium- and heavy-duty vehicles for zero emission, low NOx and efficiency technology pathways that formed the basis for a multi-year investment plan. Mike Saxton will outline steps, address key misconceptions, and provide case study examples with planning guidelines. Based on analysis in CALSTART (2015). Sadly, people donât always communicate beachhead strategies well. As an angel investor, and judge of business plan contests, I often see what should be beachhead strategies looking instead like they are focusing too narrowly and missing the larger markets that the beachhead will lead to. Itâs ironic. September 17th, 2020 by Guest Contributor RIYADH â Noting the climate, economic, jobs and health benefits it would bring, today nine nations on four continents agreed to work collaboratively to grow zero-emission commercial vehicle manufacturing, infrastructure and deployment at home and globally. The new Global Memorandum of Understanding was unveiled by the Transport Decarbonisation Alliance in partnership with Calstartâs Global Commercial Vehicle Drive to Zero program and campaign. The Global Commercial Vehicle Drive to Zero (Drive to Zero) â a program of CALSTART and The essence of our global strategyâThe Drive to Zeroâis based on what we call our beachhead analysis, with which we helped CARB develop their three-year investment plan. In automotive terms, this covers electrification and knock reduction. The Drive to Zero initiative advocates for a Beachhead Strategy to target segments where zero- and near-zero technologies are most likely to succeed. Our Current Strategy. Based on analytical work performed by CALSTARTâthe executive secretariat of the Pledgeâthe California Air Resources Board has adopted this targeted application approach, known as the âbeachheadâ strategy, to advance these technologies in California. developing a new strategy with our industrial partners in the USA that we describe as a âbeachhead strategyâ: establish a first application of success for a product, then move across to adjacent and maybe larger markets. Read more. ZE transit buses Available now included in the annual Funding Plan. Meredith Alexander joined CALSTART as Policy Director in 2019. Weâve been running Software Daily for 6 years. This paper provides an overview of the current and future state of electrifying this sector. This panel addresses what is required to create market demand for electric vehicles, explained moderator Robert Kruse, the founding principal of EV Consulting LLC and former executive director of global vehicle engineering for hybrids, electric vehicles and batteries at General Motors. developed a âbeachheadâ strategy for market rapid, phased transformation of medium- and heavy-duty vehicles to zero emission that forms the basis of a multi-year investment plan for the state of California. To date, Drive to Zero has been working collaboratively with ⦠The Drive to Zero initiative advocates for a Beachhead Strategy to target segments where zero- and near-zero technologies are most likely to succeed. That figure is expected to increase to 195 models by 2023. CALSTART. âBeachheadâ Strategy to Drive Change. This strategy, developed together with the California Air Resources Board, is the basis of CALSTARTâS Global Purpose of Review The medium- and heavy-duty vehicle sectors are responsible for an outsized portion of greenhouse gas emissions and harmful particulate emissions. Here the diesel price is updated to $2.50/gallon (versus $4.50) and the federal subsidy of $1.00/DGE for CNG price is incorporated. Drive to Zero is built upon a technology strategy we developed with the California Air Resources Board called the beachhead strategy. . CALSTARTâs MHDV âbeachhead strategyâ for commercializing successive waves of ZEV technology across the MHDV universe. Great job by John Boesel, President & CEO, CALSTART, and Bill Van Amburg, Executive Vice President, CALSTART, on laying out the CALSTART âbeachheadâ strategy which will identify and leverage key early medium and heavy-duty vehicle (M-HDV) markets where technology can be successfully used as launching point to then support additional applications CALSTART Executive Vice President Bill Van Amburg described the strategy as "the beachhead" approach, and California's Air Resouces Board said it supports the framework. CALSTART is a consortium of over 220 members to ... beachhead applications and first-mover regions by 2025. The beachhead strategy. And itâs good business. In business, particularly startups, the beachhead strategy is about focusing your resources on one key area, usually a smaller market segment or product category, and winning that market first, even dominating that market, before moving into larger markets. Calstartâs Global Commercial Vehicle Drive to Zero program and campaign has added a group of new pledge partners from around the world, including DHL, Scania, 7 Generation Capital, Business Region Göteborg, Sweden, Climate Change Mitigation Technologies, Tirn Technology, DiPP-R, Climate Law and Policy Project, Denver Metro Clean Cities Coalition, AVL, East Bay Municipal Utility ⦠2040 ... Zero-emission vehicles will come in waves, and our âbeachheadâ strategy targets applications where zero-emission technology is likely to succeed first ZE ⦠He and his team recently developed with the California Air Resources Board (CARB) a âbeachheadâ strategy for market transformation of medium- and heavy-duty vehicles for zero emission, low NOx and efficiency technology pathways that formed the basis for a multi-year investment plan. CALSTART is seeking a highly-motivated, experienced and results-oriented Project Manager to support our Global Commercial Vehicle Drive to Zero program (www.globaldrivetozero.org). Calstart, a non-profit focused on clean transportation, launched its Global Commercial Vehicle Drive to Zero initiative in 2018. Implementation strategy We propose that the G20 countries each identify and fund four targeted transportation applications or early markets where they will align technology infusions, investment strategies, and collaboration initiatives to develop beachhead markets for advanced technology vehicles as appropriate to local conditions. Based on analytical work performed by CALSTARTâthe executive secretariat of the Pledgeâthe California Air Resources Board has adopted this targeted application approach, known as the âbeachheadâ strategy, to advance these technologies in California. The Drive to Zero program is built on a technology strategy developed by CALSTART and the California Air Resources Board, called the beachhead strategy, that identifies the ⦠A graphic of the beachhead for fuel cell vehicle applications can be found in the last heavy-duty three-year investment strategy document published in ⦠CALSTART. At the Global Climate Action Summit in October, CALSTART announced the beginning of a new initiative, the Global Commercial Vehicle Drive to Zero, to implement the beachhead strategy on a worldwide basis â and move us one step closer to that virtuous cycle. CALSTART, Inc. $200,000 . J) Budget Information Funding Source Funding Year of Appropriation Budget List ⦠CALSTART wasn't the only group focused on the opportunity to reduce emissions from city ⦠When we started it back in 2015, the goal was to create a software engineering podcast that was 60% as good as Software Engineering Radio, but aired with 5x the frequency. Paired with the beachhead strategy⦠The FY 2017-18 Strategy established the foundational concept of beachheads (see p. 17), a primary guiding principle that has since expanded into a global discussion on advanced technology vehicles and policy strategy. In business pitches, for startups, the beachhead strategies tend to generate criticism from judges, experts, and other assorted experts for being too narrow, too focused. They want the big picture. But, on the other hand, the big picture, do-everything strategies will often be criticized for being unrealistically ambitious, and unrealistic. Thanks to CALSTART, ... and coordinating among stakeholders to ensure the success of beachhead markets. Title: Global Commercial Vehicale Drive to Zero Author: Ben Mandel Subject: Presentation: Global Commericail Vehicale Drive to Zero Keywords: climate change, urban pollution, GHGs, HDVs, zero-emission MHDVs, beachhead strategy, electric technology Three-Year Strategy for Heavy-Duty Vehicle and Off-Road Equipment Investments 36 ⢠Roadmap based on beachhead concept ⢠Codified in SB 1403 ⢠This yearâs updates include: We are certain that this collaboration with CALSTART and its members will help us to further accelerate this effort and look forward to playing our part in the Drive to Zero.â The Drive to Zero program and campaign is built upon a technology strategy, called the beachhead strategy, that identifies the commercial vehicle market segments where zero- and near-zero emission technology is likely to ⦠CALSTART is a consortium of over 220 members to ... beachhead applications and first-mover regions by 2025. Beachhead strategies are often critical for bootstrapping new businesses. The figures come from the Zero-Emission Technology Inventory (ZETI), a product of CALSTARTâs Global Commercial Vehicle Drive to Zero program (Drive to Zero). The CAAP provides the overall strategy for dramatically reducing air pollution emissions from cargo movement in and around the Ports. Using CALSTARTâs extensive network of 220+ members, OEMs, According to CALSTART, among the fastest growing vehicle segments in the U.S. and Canada are medium-duty trucks typically used for urban delivery, shown in the figure below.After transit buses, they represent the vehicles most poised for zero-emission technologies due to their urban duty cycles composed of stops and goes, known routes, and ability to charge overnight at depots. Nikola FC tractor Coming 2022? Government intervention to foster and develop a ZECV market can take many forms. ⢠CALSTART ⢠200 E. Big Beaver Troy, Michigan 48083 ⢠Mobile: (248) 977-9523 ⢠MI Office: 248-457-4508 ⢠[email protected]calstart.org Regional CALSTART Contacts ⢠Steve Sokolsky, Program Manager ⢠Madison, WI ⢠Mobile: (510) 219-9112 [email protected]calstart.org The Ports updated the CAAP in 2010 with new strategies and emission-reduction targets. It is built upon a technology strategy, called the beachhead strategy, that identifies the commercial vehicle market segments where zero- and near ⦠The Drive to ⦠The Drive to Zero program is built on a technology strategy developed by CALSTART and the California Air Resources Board, called the beachhead strategy, that identifies the commercial vehicle market segments, mostly in urban and return-to-base operations, where zero- and near-zero technology is likely to succeed first. Choice of zero-emissions truck models will double from 2019 to 2023. Success in those areas is expected to then create pathways into other new segments where the technology can flourish next. . example, we call attention to CalStartâs Drive to Zero âbeachheadâ strategy which focuses on the commercial vehicle market segments where ZEV adoption is most likely to succeed first.11 Conclusion Greenlots commends the Pennsylvania Environmental Quality Board for its leadership in The Drive to Zero program is built on a technology strategy developed by CALSTART and the California Air Resources Board, called the beachhead strategy, that identifies the commercial vehicle market segments, mostly in urban and return-to-base operations, where zero- and near-zero technology is likely to succeed first. To tackle the first phase, it has developed a âbeachhead strategyâ in the most promising segments. Moderator: Robert Kruse EV Consulting LLC. CALSTART, Inc. $200,000 . According to CALSTART, by the end of 2020, there will be 169 different zero-emission (ZE) medium- and heavy-duty vehicle models in commercial production compared to 95 models in 2019. CALSTART would like to provide the following comments on Docket 17-IEPR-01. Decarbonizing this sector is challenging and extremely necessary. The Drive to Zero program is built on a technology strategy developed by CALSTART and the California Air Resources Board, called the beachhead strategy, that identifies the commercial vehicle market segments, mostly in urban and return-to-base operations, where zero- and near-zero technology is likely to succeed first. Source: Calstart Drive to Zero This growth is not simply by chance as there is an overarching strategy shift being directed from the top. Some of these comments and observations were provided as part of the Lead Commissioner Workshop on Publicly Owned Utility Integrated Resource Plans Transportation Electrification, Medium- ⦠CARB has also partnered with CALSTART, a member organization supporting clean transportation, to provide a targeted investment approach, known as a âbeachheadâ strategy. Bus. Through CALSTART, CARB can better identify reduced- and zero-emission projects that provide benefits for primary as well as secondary and tertiary markets. The Beachhead Strategy Drive to Zero is built upon a technology strategy for change called the Beachhead Strategy â a strategy that identifies the commercial vehicle market segments where zero- and near-zero technologies are most likely to succeed and help ⦠I) List all key p artners: (attach additional sheets as necessary) Legal Company Name: GRID Alternatives East Bay Economic Development Alliance . 2040 ... Zero-emission vehicles will come in waves, and our âbeachheadâ strategy targets applications where zero-emission technology is likely to succeed first ZE ⦠types first, which a recent CALSTART study refers to as âbeachhead markets.â68 The beachhead markets for on-road transportation include transit buses and delivery trucks, followed by medium- and heavy-freight vehicles.69 Electrification of other fossil-fuel-consuming sectors such as space and water Developed in partnership between CALSTART and the California Air Resources Board (CARB), the Beachhead Strategy aligns closely with the market and product strategies of major truck and component makers worldwide and has been incorporated into CARBâs three-year investment plan strategy. Drive to Zeroâs goal is to make ZE commercial vehicles commercially viable by 2025 and dominant by 2040 in specific vehicle segments and regions through a strategy, the Beachhead Strategy, designed to catalyze the ZE commercial vehicle segment, CALSTART points out. Calstart, a non-profit focused on clean transportation, launched its Global Commercial Vehicle Drive to Zero initiative in 2018. Its âBeachhead Strategyâ identifies commercial vehicle market segments where zero-emission and near-zero technology is ⦠Implementation strategy We propose that the G20 countries each identify and fund four targeted transportation applications or early markets where they will align technology infusions, investment strategies, and collaboration initiatives to develop beachhead markets for advanced technology vehicles as appropriate to local conditions. USA. Calstart on Tuesday announced the Global Commercial Vehicle Drive-to-Zero Pledge. A new global push to reach 100% new zero-emission truck and bus sales by 2050 has been announced by a consortium of transportation and environmental groups. Developed in partnership between CALSTART and the California Air Resources Board (CARB), the Beachhead Strategy aligns closely with the market and product strategies of major truck and component makers worldwide and has been incorporated into CARBâs three-year investment plan strategy. Bill Van Amburg, CALSTART's executive vice president, discusses the latest developments in policy and infrastructure driving ⦠The Strategy: Target the right vehicles for first-market success, in the right order for sustainable industry growth, in the right regions embracing and supporti ng change. Calstart On-Road $7M Approximately $80M invested in FY 14/15 and FY 16/17 . Collaboration and concurrent action is k ey to success and needed volumes. In business, particularly startups, the beachhead strategy is about focusing your resources on one key area, usually a smaller market segment or product category, and winning that market first, even dominating that market, before moving into larger markets. A beachhead begins as a demonstration, moves into the pilot stage then the pre-commercial stage before becoming fully commercial. See Tables 16 and 17 on Page 81. The program is championed by CalStart, a non-profit organization that promotes the growth of clean transportation technologies. Policies and Actions to Promote the Uptake of ZECVs. example, we call attention to CalStartâs Drive to Zero âbeachheadâ strategy which focuses on the commercial vehicle market segments where ZEV adoption is most likely to succeed first.11 Conclusion Greenlots commends the Pennsylvania Environmental Quality Board for its leadership in The result can be viabl e products by 2025 in all segments. 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